What type of approach to Loss Prevention is characterized by promoting customer service skills and encouraging engagement from associates?

A proactive loss prevention approach emphasizes preventing losses before they occur by fostering positive relationships between employees and customers. This approach is characterized by promoting customer service skills among associates and encouraging their engagement with shoppers.

When associates are trained to actively engage customers, they not only enhance the shopping experience but also create an environment where theft is less likely to occur. A proactive approach builds a culture of accountability and vigilance, making employees more attentive to suspicious behavior and potential theft, while simultaneously providing exceptional service to honest customers.

This engagement aligns with the goal of loss prevention: to deter theft and loss while enhancing store reputation and customer loyalty. By focusing on service and interaction, a proactive strategy effectively integrates loss prevention into everyday business practices, turning associates into active participants in the prevention of loss.