What kind of audit would primarily assess processes related to customer service and sales compliance?

Operational audits are designed to evaluate the efficiency and effectiveness of an organization's operations, including the assessment of processes related to customer service and sales compliance. These audits look into various operational activities to ensure they align with established policies, procedures, and objectives, ultimately measuring performance and identifying areas for improvement.

In the context of customer service and sales compliance, an operational audit would analyze how well these processes are being executed and whether they meet regulatory requirements and company standards. It would encompass aspects such as staff interactions with customers, adherence to sales protocols, and the overall effectiveness of service delivery methods.

While marketing audits focus on the strategies and outcomes of marketing efforts and quality audits assess the consistency of products or services against quality standards, both are not primarily concerned with the specific processes of customer service and sales compliance. Customer satisfaction audits, on the other hand, measure the feedback and satisfaction levels of customers but do not directly evaluate the operational processes themselves. Thus, the primary objective of evaluating customer service and sales compliance aligns most closely with the scope of operational audits.