What is the overall process that involves planning, pricing, promotion, and distribution of goods to maintain customer relationships?

The overall process that includes planning, pricing, promotion, and distribution of goods to maintain customer relationships is best described as marketing. Marketing encompasses a wide range of activities designed to identify customer needs and develop strategies to meet those needs effectively. It involves research to understand market trends, creating a pricing strategy to attract customers, promoting goods or services through various channels to reach the target audience, and managing the distribution of products to ensure they are available to consumers when and where they want them.

This comprehensive approach is essential for establishing and nurturing customer relationships, as it focuses on delivering value and satisfying customer demands. By coordinating these elements, marketing helps organizations create a strong brand, increase customer loyalty, and ultimately drive sales.

In contrast, while sales strategy focuses specifically on how to sell products and services, service delivery pertains to the actual execution of services provided to customers. Customer engagement is about building relationships and interactions with customers, but it does not encompass the broader range of marketing activities. Therefore, marketing is the most fitting answer for this question.