What do we call the representatives who procure goods for sale to consumers?

The term used to refer to representatives who procure goods for sale to consumers is "buyers." Buyers are responsible for selecting and purchasing the merchandise that will be sold in a retail environment. Their role involves analyzing market trends, assessing product quality, negotiating prices, and establishing relationships with suppliers to ensure that the sales floor is stocked with desirable products.

While suppliers provide the products to retailers, buyers play an active role in deciding which of those products will be acquired for sale. Sellers, on the other hand, are typically involved in the final transaction with the consumer but do not engage in the procurement process. Merchandisers focus on the presentation and promotion of products within a store rather than the purchasing aspect. Therefore, "buyers" is the most accurate term for representatives engaged in the procurement of goods for resale to consumers.